Why is Target changing their logo?

I worked for the in-house design team at Target from 2010-2015. One of my favorite designs that I created while I was there was the concentric rings brand pattern. It was used on the core branding and the bag design that I also worked on while working there. It’s been so awesome seeing all of the things created with these bags over the past decade. In this reel I showcase a dress by Anna Molinari @annamo.1 and an extremely funny skit by the wonderful @itsthemcfarlands . At Target, Ted Halbur was

Target Stores are getting a brand new look

Target pushes shoplifting crackdown by telling employees to stop thefts worth at least $50